TAMARA GELATEE | REAL ESTATE MARKETING
Social Media Growth for
Dubai Real Estate Brokerage | 2025
Rebuilt Brand Identity, Generated 3.1M Views, Reached 1.2M Users, and Grew the Audience to 22K+ Followers
When I joined Nest Finders Real Estate, the social media presence lacked a consistent premium identity.
Tamara Gelatee
Marketing & Growth
No Brand System!
  • No unified visual style across the feed
  • Inconsistent typography and design language
  • Content did not reflect the company's luxury positioning
  • Weak connection between the brand identity and the social media experience
  • No clear tone of voice
  • Generic real estate content similar to competitors
  • Feed appeared fragmented rather than recognizable
Strategic Marketing Improvements
  • Brand Identity Standardization
    Developed a unified visual system by introducing luxury-inspired design principles, standardized typography, consistent reel covers, and a cohesive content style aligned with the company's positioning.
    01
  • Premium Market Positioning
    Redefined content strategy from transactional property promotion to investor-focused communication, creating a stronger perception of expertise and market authority.
    02
  • Content Ecosystem Development
    Established content pillars and publishing frameworks covering projects, agents, market insights, events, and success stories to improve consistency, scalability, and audience engagement.
    03
Instagram Results
February 2025 - March 2026
  • +3.6K
    New Followers
  • 3.09M
    Views
  • 1.2M
    Reach
  • 27.9K
    Content Interactions
  • 53.5K
    Profile Visits
  • 1.7K
    Messaging Conversations Started
Growth vs Previous Period
  • +57.8%
    Reach
    YoY
  • +100%
    Content Interactions
    YoY
  • +42.6%
    Profile Visits
    YoY
Let's Connect
Tamara Gelatee
Marketing Manager focused on building scalable acquisition systems through paid media, branding, CRM activation, content strategy, and business growth initiatives.
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